The method of cold calling and manually chasing for leads is becoming obsolete and hire companies are starting to modernise their systems. In line with this modernisation, several third-party service providers have come into the market to help vendors win more work.
Let's take a look at the benefits of utilising a third-party provider (such as Felix Vendor Marketplace) to boost your leads and help secure more work for your business.
Exposure
Enlisting the help of a third-party provider will help expose your business to a broader market, with hundreds or even thousands of searchers using their platform to find equipment or subcontractors to hire each day.
Think of a search engine such as Google, third-party platforms work in the same way that when a searcher – may it be a DIY-er, contractor looking for a subby or a big construction company looking to hire equipment – clicks that search button, your business pops up on the top results and the searcher clicks on your profile.
Efficiency
Instead of doing all the work cold calling or manually searching for leads, third-party providers will do the hard job for you. The main goal of signing with a provider, after all, is to make searching and managing leads easier and more efficient.
Some platforms will allow you to fully customise your profile to improve your visibility and enable you to only receive leads that you can cater to. Customisation options will also help streamline the process of sorting through and providing a timely response to live projects that reach your inbox.
Opportunity to connect with key decision-makers
Key decision-makers such as contractors, project managers, engineers, site supervisors and the like have also realised the importance of utilising modern technology in effectively and efficiently searching for equipment and subcontractors to hire.
When you respond to a request for quotes through the third-party provider’s platform, there is a big chance that you are talking to a key decision-maker. And if you build a good business relationship with them, there is an opportunity to have them as a repeat customer and hire you again on future projects or even recommend your business to others.
Tips to find the best third-party provider for you
When deciding on which third-party provider to sign with, make sure that they meet all your business needs. Again, the main goal of signing with them is to make searching for leads easier and more efficient, not more time consuming.
Some things to look out for:
- Platform / software / system – it should be easy to understand, navigate and use while also providing a wide variety of functions that will be useful in meeting your goal - which is generating more leads.
- Client support – good client support does not end once you complete the onboarding process on the platform. Client managers are your primary point of contact, and they should be providing support at any time you need it.
- Value for money – third-party providers can be expensive and not all providers offer the same services, so make sure that you pick the one that best fits your budget and needs
Reading reviews or testimonials from other users online (websites like Product Review or social media platforms are good places to start) could also be beneficial as it will help you gauge whether a particular third-party provider is a good fit for your business.
With several third-party providers currently out in the market, the key is to do your research and weigh out the pros and cons of each company before finally deciding to commit to one and start winning more work.
Don’t know where to start? Why not check out Felix Vendor Marketplace to see if it is a match for your business.
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